C&E ties up with VitalSource, Inc. to bring popular e-textbooks to the Philippines
VitalSource, Inc., which recently partnered with C&E Publishing, Inc., formally launched its product, VitalSource Bookshelf, in the local market last September 12 during the 34th Manila International Book Fair (MIBF) at Meeting Room 6, SMX Convention Center of Mall of Asia.
VitalSource Bookshelf—the most advanced, widely-used, and flexible e-textbook delivery platform—provides both online and offline access to e-textbooks through personal computers and IOS- and Android-based mobile devices.
Playwright, critic, and columnist Dr. Isagani R. Cruz, chair of the C&EFoundation, Inc., in his talk entitled “From Print to Digital: The Advantage of E-books in Today’s Academe,” underscored the importance of e-books and urged the audience to make the switch from print. Over the years, the publishing industry has seen a steady rise in the sales of e-reading materials, growing over hundreds of millions of dollars in the last few years, he reported. While reading an actual book has its benefits, Cruz said that an e-book is much more convenient to use and could easily be updated. He added that an “advanced e-book”—which is different from a normal e-book that is only an exact copy of a print version—has gone beyond merely being a text by incorporating audio and video features.
On the other hand, Dr. Maria Teresa Semana, Director III of the Information Publications Division at the Commission on Higher Education (CHED), discussed ways of disseminating electronic learning materials among students and educators. In her talk, “CHED’s Policy Directives and Guidelines (through CHED Memorandum Orders) on the Emerging Use of Digital Technologies in Education,” Semana carefully laid down the guidelines to promote and popularize the use of e-books in educational institutions.
Meanwhile, VitalSource, Inc. President and General Manager William Chesser expressed delight over the warm reception and interest that VitalSource Bookself has generated in the Philippines. He stressed the key advantages of the product particularly how it will greatly benefit both teachers and students.
VitalSource Bookshelf has 3.25 million users across 6,000 colleges and universities around the world and owns the exclusive rights to more than 350 of the world’s top academic publishers. Users who wish to subscribe to the product may avail themselves of the e-textbooks on the VitalSource Bookshelf store. VitalSource is a part of the Ingram Content Group.
Elein Geronimo, a librarian at the Our Lady of Fatima University in Valenzuela City, won an iPad Mini in the “selfie” contest organized by C&E Publishing during the MIBF to promote the VitalSource Bookshelf. For the contest, MIBF visitors were asked to take a photo of themselves at the VitalSource booth with the brand’s logo in the background. The photos were then uploaded on the C&E Bookshop Facebook page.
With the help of friends and her family, Geronimo was able to garner over 2,000 likes for her photo. She said that she asked all of her Facebook friends to like the photo and even asked them to tell their friends to do the same. She considered herself “unlucky” in these kinds of contest so it came as a shock to her when she found out that she won.
“When it almost came to a close, I asked all of my friends to like the photo and told them to share my photo. There was nothing to lose anyway. I could not believe I won,” she said as she expressed her gratitude to C&E Publishing for the “early Christmas gift” during the awarding of the prize at the C&E’s Information Resource Center along Quezon Avenue last October 1.